SELLING...SALES SECRETS OF A SOUK SALESMAN by Ernie Ashbury: Ready to leaps forward

The Legend

Let me make it very clear that I am not Ernie Ashbury and please, let me explain why I have this blog.

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It would have been in the later part of 2012 on one of my frequent trips to the Souks of Morocco that I was privileged to obtain a copy of Ernie's legendary sales book, 'Selling..Sales Secrets of a Souk Salesman".

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This book does exist (contrary to established authorities who have stated otherwise) and I do have in my hands a copy of this work. With this blog, I will share the Sales Secrets of a Souk Salesman

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Thursday, May 30, 2013

Ready to leaps forward

I am laying in my hammock feeling the breeze off the Sahara as twilight approaches. The sounds from a local band are intertwined with the cool wind and the distinctive Cuban beat of the drummer is masking the noise from the vendors in the local market. Wait a minute!!! Cuban beat!!!

I have to check this out.

Time to run!!!

Johnny LaRue

2 comments:

KumarJune 11, 2013 at 10:55 PM
Uh-oh Sir, check it out.
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Johnny LaRueJune 12, 2013 at 10:34 AM
Kumar
by the time I made it to the location of the band ( having stopped along the way to pick up more supplies for my trek into the Sahara) the drummer was gone. As we all know from the Souks Salesman Secrets book, Ernie was a trained Cuban drummer. Is he playing with me? So near but yet so far ! I went back to my hammock and planned my excursion into the desert. We are destined to meet

Johnny LaRue
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THE LEGEND OF ERNIE ASHBURY

My first 'hint' of a super sales technique came many years ago when I was selling accordions door to door in the Tonawanda Lackawana and Cheektowaga area of New York State. It was the winter of 99 and it was oh so very cold. I recall this day like it was yesterday I had just sold my quota of accordions for the week and was riding high on my success. Our newest salesman by the name of Hamza walked into the office with his 5th sale of the week ! Five in one week, it was unheard of ! I asked Hamza what was his secret, how could he break all records for accordion sales in such a short period of time; he had only been with us for 2 weeks! Hamza just smiled, a sort of knowing gentle smile and said he knew the secrets of sales and it was something he learned while selling in the Souks of Morocco. Hamza would say no more but I wanted to learn more from this Hamza. Over the next many months Hamza continued to excel and continued to break all accordion sales records but he would say no more to me about this 'method'.

Then one day I was standing close to him while he was on the

phone with his brother and he was speaking in his native language and I guess he did not know I was standing so close but I then heard him say to his brother, he says"...(words I don't understand)...Ernie Ashbury." Hamza then turned around and saw me nearby and said some things to his brother, he said them very fast and then hung up the phone.

Hamza looked at me, he had that way of looking at you that is very friendly but also not so friendly and he asked me if I heard what he said. I truthfully answered that all I heard was

Ernie Ashbury and Hamza's jaw dropped and he turned white as a white sheet. Hamza swore me to an oath to never mention that name again. Hamza made me promise this. So I did but only if he told me the importance of this name.

Hamza I could see was troubled, he was uncertain of what to say. I said to him, I asked him if this was the technique of sales, from Ashbury and I could see from his expression it was. Shortly after this I decided to see what I could find about this Ernie Ashbury school of sales. This would take me to many fine adventures in Morocco and this would take me to this blog.

Johnny LaRue

The Legend

Thursday, May 30, 2013

Ready to leaps forward

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